The Wranglers are happy to welcome author Heatherly Bell to the round corral today.
When Liz asked if I’d like
to center my post on our nation’s Independence Day, the first thought that came
to mind had nothing to do with our country’s birth. Instead I chose to write
about my personal independence day. Last year on my own “Fourth,” November 4,
2014 to be exact, I became an Indie published writer and quite proud of it.
That one day was preceded by
at least a decade of writing and studying craft, taking classes and workshops,
and trying to narrow down what genre I would write. It involved many false
starts and stops to finally completing that first book in early 2011. Contrary
to some prejudices about Indie writers, we don’t just slap together a first
book, learn Photoshop to make our covers and ask our mothers to serve as editor
and proofreader.
By the time I
self-published, I’d already published one book with a small press and completed
a contract for a second. I’d learned a great deal through the entire editorial
process and am a better writer for it. I was also regularly receiving requests
from editors and agents, had a revise and resubmit from a major publisher and
generally received great feedback from both editors and agents.
By this time, Indie
publishing had taken the publishing world by storm. Talented formerly
traditionally published writers were jumping ship and on to the Indie wagon.
Some big houses were closing or merging, and advances were drying up (and as of
this date are almost non-existent.) As much as I’d watched from the sidelines
and learned about Indie publishing in the past few years, I still felt that I
knew and understood too little.
Working with my small press
editor, and having several sets of eyes on my book before it released to the
public had been comforting. The prospect of doing it all by myself was scary.
It was a risk, pure and simple. I would either be successful, or a big flop.
You don’t have to do it
alone.
I hired professionals:
editor, graphic artist, blog tour companies. I had a budget for advertising.
When it comes right down to it, I’m the publisher. It’s a small business I own
and operate. It doesn’t mean that I can’t contract out some work. Almost every
Indie author I know does not do it all alone. Otherwise, where would you find
the time to actually write?
I was also fortunate to meet
other Indie authors who were incredibly supportive, as is typical in the
romance writer community. One in particular became my CP and good friend and we
chatted “shop” about as much as we talked craft. Fellow Small Town Summer
author Amy Lamont ‘virtually’ held my hand as I hit ‘publish’ on Amazon Kindle
with All of Me, the first book in my
vineyard Starlight Hill series.
Is the Indie route right for
you?
I was attracted to Indie
publishing for several reasons, the first being that I already had a series in
mind. All the reading and research I’d done showed that series do best,
especially when it comes to Indies.
In addition to that, I seem
to have an author brain that thinks in terms of series.
Secondly, I had a small back
list. The first book was ready, and the second one nearly complete. My
experience with traditional publishing was that it took about a year from the
time of my contract to the actual release.
Frankly, I realized I could do it faster and I wouldn’t sacrifice
quality to do so. After all, the only author I publish is me.
Third, by the time I
published All of Me it had been revised countless of times and went from a
meandering 80k+ novel to a 43K novella. There were not too many options in
publishing a novella that size. There are more options now, to be certain.
Are you ready for your
independence day?
How can a writer know for
certain if they’re ready for their own personal Indie day?
There’s no easy answer to
that question. If you haven’t already been picked up my a “traditional” press,
you might be wondering if you still have some craft issues to work out or if
perhaps your story is being rejected simply because of the constantly
fluctuating (and very tough) market conditions. Or maybe you were simply turned
down because it came across an editor’s desk when she would have much preferred
a box of chocolates.
Sometimes rejection letters
are helpful in this regard. If you’re getting compliments about you’re efforts,
be aware that editors and agents wouldn’t take their valuable time to throw you
a line. This is one of those instances in which “If you don’t have to say
something nice, say nothing at all.”
If you’re still receiving
form letters and no input whatsoever, it might be time to re-think whether or
not you’re ready. Or maybe not. I did say there was no easy answer.
Try CPs and Beta readers and
beg them to be honest with you. Remember that an editor (please hire one!) can
only help you so much with craft. If you hire a content editor they will make
suggestions, but implementing is still the author’s job. That’s the tough part
of writing. Those are the days when I curl up into a fetal position and mutter,
“Have mercy.”
Lastly, Indie is definitely
not for everyone. Like any business, you need a small amount of starting
capital to hire an editor, graphic artist, blog tour coordinators and in order
to have a decent marketing budget for promotion. I will say that all this
probably costs a whole lot less than you think it does.
As for me, I’m not strictly
staying in one swim lane when it comes to my writing career. Last month, I
signed on with an agency. I have a full length contemporary romance we will be
shopping around. This is because I believe in diversity, and I’m not going to
turn my nose up (or down) at traditional publishing. It still has a place in
this growing and challenging market.
That doesn’t mean that I
won’t always be proud of the day I hit ‘publish’ and gave myself my own
Independence Day.
Happy Fourth!
~ Heatherly
Find Heatherly:
@HeatherlyBelle
I’m excited to release my
first boxed set with eight other awesome authors, including Liz Flaherty and
Amy Lamont!
From warm sunny days to
long sultry nights, spend your summer falling in love in a small town! These
nine contemporary romances featuring sassy heroines, sexy heroes, and lots of
heartwarming romance make the perfect beach read. Whether your pleasure is
sweet small town romance or smolderingly sexy love stories, there's something in
the Small Town Summer box set for everyone!
AWAKENING ANNA, by Wall Street
Journal Bestselling author Terri Osburn
ANYWHERE WITH YOU, by Heatherly Bell
MOONSHINE & MAGNOLIAS, by National Bestselling author Jamie Farrell
SUMMER IN STRINGTOWN PROPER, by Liz Flaherty
SUMMER STOCK, by Regina Kyle
SERENA’S SOLDIER, by Amy Lamont
ANYWHERE WITH YOU, by Heatherly Bell
MOONSHINE & MAGNOLIAS, by National Bestselling author Jamie Farrell
SUMMER IN STRINGTOWN PROPER, by Liz Flaherty
SUMMER STOCK, by Regina Kyle
SERENA’S SOLDIER, by Amy Lamont
A KISS IN KITE HARBOR, by Stefanie London
HER LAST SHOT, by Megan Ryder
SWEET HOME ALASKA, by Rebecca Thomas
Fabulous post, Heatherly!! I just finished Anywhere With You from the box set last night and I loved it :) Although I will almost always have a soft spot for heroine's with pink hair. Thanks for sharing all your wisdom.
ReplyDeleteThanks for coming to visit, Heatherly. This was a great post.
ReplyDeleteThanks, Stefanie! And thank you for having me here today, Liz. I'm having a little trouble posting under my wordpress account so guess I'm "anonymous" today.
ReplyDeleteOk, never mind. It kept telling me I was going to be "anonymous" but I see it worked after all!
ReplyDeleteYou gave a good perspective on indie publishing. It IS like running a small business. I enjoyed the why's of your decisions. Thanks!
ReplyDeleteThanks, Judith! A great deal of thought went into the decision.
DeleteThanks for coming by, Heatherly! Your advice was great and I can't wait to read your novella in the set. As a diehard Liz fan, I've already preordered it :)
ReplyDeleteThank you, Margie! I'm also a diehard Liz fan.
ReplyDelete