what right do I have to post about the promotion of a book when I haven't sold a book? I'm a reporter in real life, so I have a few contacts ... and when I come across something useful I like to pass it on.
So, without further ado, a few tips for promoting online:
First, timing is everything! I don't just mean 2 months or 2 weeks before a book release, I mean specific times of day. A new survey from Cambridge University found that the word "book" is Twittered (that social platform where you micro-blog in less than 300 words) most in the evenings. In fact, researchers found that 'book' out-Twittered movies during evening time period. You can read all about the survey here.
Second, what should you promote? In a micro-blog like Twitter or Facebook, keep it short and sweet. Use a shortened URL to direct readers to your website. Use a post like: Details on my new release (you could even use the hook) and then place the short URL after. And keep the updates coming. If you're running a contest, Tweet and Facebook it. Figure out hash-tags for Twitter so you're posts will be linked with other posts. Be as conversational as possible and update your own blog (if you have one) regularly and consider posting 'cutting room floor' scenes or other snippets... blog with friends who are releasing around the time you are and invest a little time in researching review and author blogs to see which blogs might give your book a slightly higher profile.
Third, speaking of book promoting on blogs, consider a blog tour. Sign up to guest-blog in places like Goddess Fish or other hubs. Visit reader and writer blogs and join the conversation. No, that doesn't mean just a 'yeah, me, too' type comment. You need to add something to the conversation. Check in regularly with your writer's lists (RWA chapter lists, groups like Shirley Jumps 'Just Write It', etc.)
Promoting on the Internet does mean an investment of time, but the rewards are there...just do a little planning and you'll be great!
Any other ideas for social promoting, how to save time (so you can write that next book!) while promoting or the Internet in general? Drop a line in the comments...